Experienced content manager, writer, editor and social media marketing professional.

Specialties: 

  • Brand-building

  • Content Strategy

  • Content Management

  • SEO

  • Blogging

  • Editing

  • Copy writing

  • Copy editing

  • Social Media Marketing

  • Community Management

  • Project Management


Experience

Head of Content Marketing, Single Grain

November 2017 - present

  • Optimize content marketing strategy for aggressively growing digital marketing agency.

  • Created full set of multimedia online marketing courses, managing product launch campaign.

  • Grew Single Grain site traffic 150% YOY

  • Manage five-person marketing team, including video production, frontend developer, social media manager, and editor.

Senior Content Marketing Manager, PatientPop Inc.

February 2016 – November 2017

  • Created and implemented holistic content marketing strategy for healthcare marketing tech startup.

  • Garnered PR guest placements for executive team and subject matter experts in top tier publications like Inc., Forbes, Entrepreneur, and Huffington Post.

  • Developed media relations with industry publications and associations.

  • Fully managed aggressive publishing schedule and team of 20 freelance writers.

  • Developed written communication brand book for company and clients: style guide to ensure editorial voice, tone, spelling and grammar conventions remained consistent.

  • Created and published variety of client-facing content -- feature articles, email newsletters, eBooks, sales enablement, website content.

Director of Content, ONTRAPORT
October 2012 - November 2015

  • Create, spearhead and implement content marketing strategy for fast-growing, Inc. 500 ranked software startup.

  • Manage editorial calendar, including content for in-house writers, guest authors, and guest posts.

  • Write and publish compelling client-facing content, including feature articles, blog posts, two weekly email newsletter, sales and business development emails, landing pages, website content, and more.

  • Develop ONTRAPORT brand voice; created style guide to ensure voice, tone, spelling and grammar conventions remained consistent.

  • Project manager for ONTRAPORT website and online magazine revamp and relaunch.

Social Media Strategist, Vitamin Angels
January 2012 - June 2012

  • Strategized social media content plan/editorial schedule for nonprofit organization working to eradicate child malnutrition.

  • Worked closely with Marketing, Programs, and Development teams to share breaking news, field stories, partner spotlights, and sponsorship/fundraising updates.

  • Collaborated with Development to build social media partnerships with corporate sponsors.

  • Built buzz around fundraising and recognition events.

Content/Website Manager, Turkish Women's Initiative
November 2009 - February 2012

  • Designed, developed, and wrote all content for website Turkish Women’s Initiative, a nonprofit organization designed to promote economic and social empowerment of Turkish women.

  • Worked closely with founders to develop Turkish Women’s Initiative visual brand and editorial voice throughout website and all print materials.

Content Manager, Party City
November 2009 - November 2010

  • Created blog and article-style format for launch of editorial content on Party City ecommerce site. Collaborate with content team on branded editorial voice and lifestyle photography.

  • Managed team of twenty freelancer writers and copyeditors.

  • Created and evolved theme guide assignment overview, style guide, writing templates, voice and branding instructions.

Content Manager, ePlay
August 2008 - September 2009

  • Managed a team of ten writers, both in-house and freelance.

  • Conceptualized and maintained three blogs. Oversaw and set schedules for design and development of blogs, as well as recruited writers.

  • Within a three-month period, Televicious and Future Gossip just trailed the home site in traffic, and grew a loyal readership, due to best SEO practices and social media bookmarking.

  • Wrote compelling entertainment copy for main site.

  • Managed design and development of main site as well as in-house content management system.

Education

M.F.A. Creative Nonfiction, St. Mary's College of CA
2006 - 2008

B.A., English Literature, University of California, Berkeley
2000 - 2004